Evidence before assertion

Credibility requires traceable proof.

A crowded room, a positive response, and a change in practice are different results. AGC separates them because each supports a different claim. The larger the claim, the more direct the evidence must be.

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A red sphere in the courtyard of a stone institution at golden hour

Evidence hierarchy

Adoption carries more weight than admiration.

A testimonial can show appreciation. Attendance can show interest. Engagement data can show attention. None of these, on its own, shows that an institution changed a decision, policy, plan, or practice.

01

Behavioural

A stakeholder, partner, or team changes what it does.

02

Documentary

A tool, policy, plan, decision, or process carries the change forward.

03

Relational

Actors align, coordinate, or use a shared influence logic under real pressure.

04

Interpretive

A claim, frame, or concept is repeated and used accurately by others.

Case-note standard

A useful case states the evidence and the limit of the conclusion.

01

Context and operating conditions

02

What was at stake

03

Observed failure pattern

04

What the diagnostic revealed

05

Intervention and tools developed

06

Evidence of use or adoption

07

Limits of the conclusion

Current evidence position

Why there are no client logos or case claims here yet

AGC will name a client, publish a result, or use a logo only after reviewing the supporting evidence and receiving permission to disclose the work. Until those conditions are met, this page will state what is known about the method and where the evidence stops.

A relevant engagement

Have a claim your evidence cannot yet support?

Start by writing the claim plainly. Then examine the evidence, who is expected to use the conclusion, and what follows if the claim is accepted or challenged.

Discuss the Proof Gap ↗︎